HORSHAM, PA—JULY 20, 2009— Proscape Technologies, a pioneer and global leading provider of Closed Loop Marketing (CLM) software for Life Sciences companies, today released Proscape CLM 6.2, the latest version of its award-winning software platform. With more than 60 new features and enhancements, this release offers increased functionality and added flexibility to generate greater cost savings and efficiencies, while improving the overall effectiveness of the Closed Loop Marketing initiatives of their customers and agency partners.
Proscape’s newest version of its software platform supports global, multi-channel message delivery. Proscape CLM 6.2 offers enhanced functionality and added flexibility, so customers can creatively and cost-effectively achieve their CLM goals. Dale Hagemeyer, Research Vice President from Gartner Industry Advisory Services believes, “As closed loop marketing matures there are three best practice questions that user organizations should consider:
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How will a CLM solution integrate with underlying SFA solutions without custom work required?
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What tools are available to facilitate authoring, approval and content re-purposing and hence reduce cost and cycle time?
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To what degree can a CLM solution be used for face-to-face, self-directed Web, co-browsed Web, and multiple participant Web (like KOL) in order to fully leverage the content and capabilities across channels and geographies?”
Key features of Proscape CLM 6.2 address these important best practices. The release adds Salesforce.com to the list of SFA solutions that seamlessly integrate with the CLM software platform. Proven to save time and improve efficiencies for Proscape’s customers and creative agency partners, Proscape CLM 6.2 offers a more comprehensive, easier-to-use content creation suite that revealed a 70% reduction in interactive production costs and a 40% overall budget decrease in initial field testing.
Highlights of increased multi-channel CLM support offered by Proscape CLM 6.2 include:
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ShowPresenter Web – enables web-based physician detailing by field sales and call center representatives with fully integrated Proscape Content Creation, DataTrak and CustomerManager support
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ShowPlayer Web – provides self-paced, web-based physician detailing with fully integrated Proscape Content Creation, DataTrak and CustomerManager support
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CustomerManager for Salesforce.com – enables an out-of-the-box, configurable connector that offers all of the benefits of a complete, bi-directional SFA/CLM integration in a web-based environment
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GraphicAutomator™ for PowerPoint – offers the ability to quickly and efficiently import content from Microsoft Office PowerPoint directly into the Proscape Content Suite
The innovator in Closed Loop Marketing technology, Proscape’s robust solution is one of the most advanced, widely used platforms of its kind. It allows pharmaceutical companies to improve sales force effectiveness, sales and marketing productivity and overall company performance, by driving more effective customer interactions, capturing the resulting feedback and making it available to home-office marketing teams for more informed decision-making.
“The performance enhancements, increased integration capabilities and efficiency improvements now available in Proscape CLM 6.2 are a direct result of our open dialogue with our customers,” said Derek Pollock, President, Proscape Life Sciences. “By enhancing our tools to address their key pain points, our customers can now execute their most successful global, multi-channel Closed Loop Marketing program with enhanced message relevance, improved content delivery time-to-market and reduced costs.”
About Proscape Technologies, Inc.
Proscape Technologies is the innovator and global leading provider of Closed Loop Marketing software for Life Sciences companies driving more than 80 million sales calls across five continents to date. Proscape’s award-winning software platform is trusted by seven of the top 10 pharmaceutical companies, as well as dozens of others worldwide, to help improve sales force effectiveness, sales and marketing productivity and overall company performance. Established in 1996, Proscape is headquartered Philadelphia, London and Tokyo, with additional offices in Chicago, Toronto, Paris and Amsterdam. Learn more at www.proscape.com.
Media Contact
Lauren Strachan, Marketing Communications, +1 (215) 328-4077, lstrachan@proscape.com
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