Experience

Making Closed Loop Marketing a reality is much more than deploying sales materials on a Tablet PC. In addition to providing the industry’s first and leading Closed Loop Marketing software, Proscape provides our customers with knowledge and experience that can only be gained over years of successful Closed Loop Marketing implementations with multiple CRM platforms with proven results.

2002

• Proscape unveils Proscape Pharma Version IV, Tablet PC Edition, specifically configured for the pharmaceutical industry
• Proscape launches first Tablet PC based pharmaceutical detailing client in the United States

2003

• Proscape congratulates Wallace Laboratories (now MedPointe Pharmaceuticals) on their accomplishment of being recognized as the Microsoft^® Pharmaceutical Company of the Year based upon their Proscape deployment.
• Accenture teams with Proscape to implement first full scale Closed Loop Marketing customer in the United States
• Proscape becomes Microsoft^® Gold Certified Partner
• Proscape launches Proscape Pharma Version V that includes pharmaceutical-specific content management tools
• Proscape software platform is certified by VeriTest and Proscape client software is certified for the Microsoft Tablet PC environment
• Proscape awarded the prestigious Microsoft^® .NET Packaged Application of the Year Award in North America
• Siebel announces strategic four-way partnership with Proscape, Microsoft, and Accenture to market an integrated CRM solution for pharmaceutical companies
• Gartner Group recognizes Proscape, Siebel, Accenture and Microsoft offering will utilize a recursive process to improve segmenting and the targeting of messages
• Proscape makes the Forrester Research Top 10 Healthcare Predictions List for 2004

2004

• Gartner publishes research note “Pharma Field Sales Effectiveness: The Pinnacle of SFA” highlighting Proscape as the leader in Call Execution maximizing the impact on the physician at the point of influence
• IBM Global Services teams with Proscape to implement and launch first pharmaceutical Closed Loop Marketing customer in Canada
• Pfizer wins the first Microsoft^® Pharmaceutical Innovation Award using the Proscape Closed Loop Marketing solution
• AstraZeneca joins Proscape to host Sales Force Effectiveness workshop at the CBI 2 nd Annual Gaining Physician Access Conference
• Intel ® publishes Closed Loop Promotion Solution Blueprint featuring Proscape as the leading CLP software provider
• Novartis and Proscape join together to present ‘Sharing Pharmaceutical CRM Best Practices to Maximize ROI’ workshop at the Siebel Life Sciences User Group Meeting
• Proscape hosts workshop on ‘How Industry Leading Pharmaceutical Companies are Revolutionizing Their Sales Model’ at the C3i Annual Client Conference
• Proscape announces partnership with C3i to provide pharmaceutical companies with a support services solution that improves sales force effectiveness
• Proscape Closed Loop Marketing is deployed for initial European Pharmaceutical sales team in France
• Novartis leads session with Proscape, Microsoft, and Accenture support in an interactive panel discussion about Tablet PC sales effectiveness solutions at the 3 rd Annual Technology Supported Physician Detailing Conference
• PediaMed presents positive results using the Proscape Closed Loop Marketing solution at the 3rd Annual Pharmaceutical Marketing Congress
• Association of the British Pharmaceutical Industry hosts an education Closed Loop Marketing event featuring Proscape and Accenture for UK-based Pharmaceutical companies
• The Canadian Pharmaceutical Advertising Advisory Board and Proscape work together to establish best practices and guidelines for content development and deployment to the Canadian marketplace

2005

• Gartner Group recognizes Proscape as an innovator and a “cool vendor” in CRM stating that Proscape’s solutions help pharmaceutical sales organizations get more physician “face time” and have a more targeted and appealing message
• IMS Health, Avenue-E, and IBM Business Consulting Services team with Proscape to deliver educational seminar series entitled Closed Loop Marketing - the Next Revolution in multiple cities across Canada 
• Proscape launches the Proscape Content WorkBench™ with the release of Version 5.5, the first and only content development tool for Closed Loop Marketing content creation and management
• Microsoft announces Proscape as key foundation member of the Microsoft Digital Pharma solution suite along with Accenture and Hewlett Packard
• Leading Proscape Closed Loop Marketing customers complete transition to a 100% digital marketing environment, completely eliminating paper marketing materials
• GlaxoSmithKline joins Proscape at Siebel Life Sciences User Day to showcase their industry-leading integrated Closed Loop Marketing Solution
• Proscape opens European Headquarters in Thames Valley, United Kingdom to locally service and support our pharmaceutical clients in Europe
• Pharmaceutical Executive Magazine presents a seminar with Gartner Group and Proscape highlighting three Proscape Pharmaceutical customer case studies where Closed Loop Marketing is integral to strategy execution and Rx lift
• Over one third of US Pharmaceutical reps have been provided with a Tablet PC in order to utilize Proscape to interact with their customers
• IMS Health and Proscape team with leading a Pharmaceutical firm to deliver highly targeted marketing programs and messages based upon behavioral and attitudinal segmentation
• Proscape announces program to identify distinguished Advertising Agency partners that are adding significant value to Proscape clients – the Agency Gold Certified Program.
• Agencies from Omnicom, Publicis Healthcare Group, WPP, Inchord, and Interpublic Group announce their Proscape Content Certification status
• GlaxoSmithKline and the Microsoft Tablet PC team release print and video case study highlighting the GSK Proscape Closed Loop Marketing program

Proven Results

A number of our clients have conducted their own internal Return-On-Investment (ROI) analysis to determine the overall value of a Proscape Closed Loop Marketing solution. Some of the highlights of their ROI analysis include:

• 68% of physicians prefer a Proscape Tablet PC based detail to a traditional paper based detail (n=795)
• 85% of physicians stated that the materials presented from the Proscape Tablet PC are of 'Very High Quality' (n=795)
• 91% of physicians stated that the Proscape Tablet PC based detail 'Added Value' to the detail (n=795)
• Average length of a detail to a Primary Care Physician went from 90 seconds to 5 minutes over a 6-month period of time (n=668 PCPs)
• Average length of a detail to a Specialist went from 18 minutes to 27 minutes (n=127 Neurologists)
• High performing sales reps saw a 1.23% increase in their New Prescription (NRx) growth rate over a 3-month period
• Medium performing sales reps saw a 1.64% increase in their NRx growth rate
• Low performing sales reps saw a 2.52% increase in their NRx growth rate
• A 500-person sales force using the Proscape Tablet PC solution saw a 1.65% increase in NRx market share over a 3-month period versus a ‘control-group.’ The control group lost <.7%> in NRx market share during the same time-period without using the Proscape solution.
• 96% of Brand Managers surveyed consider Closed Loop Marketing to be a critical component to their success. (n=25 across ten different pharmaceutical companies)
• 91% of sales reps surveyed prefer a Tablet PC based detailing solution versus the standard “bag.” (n=150 across ten different pharmaceutical companies)
• Internal surveys to sales representatives showed the quality of sales rep to physician interactions vastly improved

Note: All supporting data is on file at Proscape Technologies and can be provided on request.

Testimonials

“The Proscape ‘closed loop marketing’ solution provides us with a technology that provides value for physicians by enabling our sales reps to deliver detailed information specifically targeted to the physician’s practice and to immediately access clinical reference information required to answer questions and facilitate discussion.”

-Gary Evans, Vice President of Field Sales, MedPointe Pharmaceuticals

“I think it’s pretty clear that this technology has the opportunity to redefine the landscape in how pharmaceutical sales reps educate physicians on medications. I think this is going to change the game.”

-Savino Di Pasquale, CIO, GlaxoSmithKline Canada

“Closed Loop Marketing equals an innovative pharmaceutical technology solution that allows sales reps to present & discuss customized education & information based on ongoing feedback from physician interactions.”

-Dr. Cameron Durrant, President & CEO, PediaMed Pharmaceuticals

“Effective communication between Pfizer’s Cardiovascular Healthcare Representatives and our customers regarding the ever-increasing and complicated pharmacological choices is critical in ensuring that physicians have the most current and relevant information available so they can make the best possible decisions about patient care.”

-David Helgans, senior director/group leader in the Cardiovascular/Metabolic Group, Pfizer

“Once a rep completes a sales conversation, the data from the call that just took place is automatically updated in the sales reps CRM. The data is aggregated and can come back to marketing for us to better understand how our strategy is being implemented and what tactics are working.”

-Patrick Des Biens, Group Product Manager, GSK Canada

Case Studies

• GSK Video Case Study