Market Research & Sales Operations

Using Proscape provides pharmaceutical companies with the most accurate and reliable call reporting data available anywhere in the industry. Similar to a “flight-recorder,” Proscape software automatically records the entire sales rep to physician interaction. Information gained from these interactions can include duration of sales call, what topics were discussed, survey question responses, physician feedback, product orders, whether drug samples were requested, and much more.

Armed with this unique insight, market researchers and sales operation professionals can:

Determine what messages translate into prescriptions Refine physician segmentation more cost effectively and efficiently Recommend new sales and marketing strategies Gain a more complete picture of their targeted customer