Proscape 6, the latest version of Proscape’s market-leading Closed Loop Marketing system, offers two platforms comprised of more than 50 modules. So, each customer can now choose a solution that meets their needs and budget. But, for every Closed Loop Marketing solution, content creation remains one of the most critical aspects of deployment.

The Proscape Content Partner Program ensures agencies have the resources needed to create optimal content for customers. The program is open to advertising, marketing communications and interactive agencies developing content for customers. Through the program, Proscape provides agencies with online training, help desk consulting support and access to the Support Center Portal for issue reporting and management, documentation, how-to’s and FAQs, as well other resources to help their customers achieve their Closed Loop Marketing objectives.

There are two distinct partnership categories in the Proscape Content Partner Program—CLM 6 and DVA 6.

The CLM 6 Content Partner category is applicable to agencies of record (AOR’s) developing content for customers using CLM 6, Proscape’s comprehensive, global, multi-channel Closed Loop Marketing platform. CLM 6 includes a robust, mature and easy-to-use toolset for creating content faster, more cost-effectively and without programming skills. Designed for use by the same agency individuals who have customarily created paper-based selling materials, the skills needed to create content in CLM 6 are a natural extension of the skills they use every day. No programming skills are required. In fact, artists create content in their applications of choice—from Microsoft® Expression® or PowerPoint®, to Adobe® PhotoShop®, Illustrator® or InDesign®, to QuarkXPress®—then use CLM 6’s intuitive tools to assemble, package and test for Closed Loop Marketing.

DVA is Proscape’s abbreviation for “Digital Visual Aid.” Proscape’s DVA 6 platform enables the management, deployment and presentation of content on the Tablet PC or other computer and, more importantly, provides an easy upgrade path to CLM 6. The DVA 6 Content Partner category is applicable to the interactive agency doing work for a Proscape customer, as it requires content to be assembled in custom-design tools, such as Adobe® Flash® or Dreamweaver® or Microsoft® Visual Studio®, Silverlight™ or Expressions® Web.