HORSHAM, PA - November 18, 2009 - Proscape Technologies, the pioneer and global leading provider of Closed Loop Marketing (CLM) software for Life Sciences companies, announced the company’s end-to-end CLM solution seamlessly integrates with salesforce.com to enable customers to reach their full competitive potential by driving more effective customer interactions and improving overall company performance.
In July 2009 Proscape released Proscape CLM6.2, the latest version of its award-winning software platform supporting global, multi-channel message delivery. Offering enhanced functionality and added flexibility for customers to creatively and cost-effectively achieve their CLM goals, Proscape CLM6.2 includes more than 60 new features and enhancements. Significantly, the new product release adds salesforce.com, the first web-based solution, to the list of SFA solutions that integrate with the Proscape CLM6.2 software platform. The new module in the Proscape solution, CustomerManager for salesforce.com, provides insight into customer contact profile information via salesforce.com. It acts as an out-of-the-box, configurable connector for a complete, bi-directional CLM/SFA integration in a web-based environment to support segmentation.
Proscape Technologies is the innovator and global leading provider of Closed Loop Marketing (CLM) software for Life Sciences companies. Proscape’s newest version of its software platform supports global, multi-channel message delivery. The award-winning solution helps improve sales force effectiveness, sales and marketing productivity and overall performance by driving more effective customer interactions, capturing the resulting feedback and making it available to home-office marketing teams for more informed decision-making. A leader in CLM, Proscape's technology offering is the most mature software platform of its kind and has been implemented by seven of the top 10 global pharmaceutical companies. To date, the Proscape system has driven more than 90 million sales calls across five continents.
“Proscape CLM6.2 is our most powerful software platform yet and we see the potential of the CustomerManager for salesforce.com tool to improve efficiencies for our customers’ field sales representatives and marketing teams,” said Steve Chin, Vice President of Alliances and Business Development at Proscape Technologies. “We are confident that our product’s alignment with the web-based SFA solution will allow us to provide unparalleled value to our customers by helping them reduce costs and enhance message relevance, effectiveness and reach.”
About Proscape Technologies, Inc.
Proscape Technologies is the innovator and global leading provider of Closed Loop Marketing software for Life Sciences companies driving more than 90 million sales calls across five continents to date. Proscape’s award-winning software platform is trusted by seven of the top 10 pharmaceutical companies, as well as dozens of others worldwide, to help improve sales force effectiveness, sales and marketing productivity and overall company performance. Established in 1996, Proscape is headquartered Philadelphia, London and Tokyo, with additional offices in Chicago, Toronto, Paris and Amsterdam. Learn more at www.proscape.com.
Media Contact
Lauren O’Leary, Marketing Communications, +1 (215) 328-4077, loleary@proscape.com
