Proven Return on Investment

Proscape Technologies has a number of customers that have conducted internal Return On Investment (ROI) analysis to determine the overall value of the Proscape Closed Loop Marketing solution. Here are some of the highlights of this ROI analysis:

• 68% of physicians prefer a Proscape Tablet PC based detail to a traditional paper based detail
• 85% of physicians stated that the materials presented during the Proscape Tablet PC-based detail are of “very high quality”
• 91% of physicians stated that the Proscape-driven Tablet PC “added value” to the detail
• Average length of a detail to a primary care physician went from 90 seconds to 5 minutes over six-months
• Average length of a detail to a specialist went from 18 minutes to 27 minutes
• High performing sales reps saw a 1.23% increase in their new prescription (NRx) growth rate over a three-month period
• Medium-performing sales reps saw a 1.64% increase in their NRx growth rate
• Low-performing sales reps saw a 2.52% increase in their NRx growth rate
• A 500-person sales force using the Proscape-driven Tablet PC saw a 1.65% increase in NRx market share over a three-month period versus a “control-group” ; the control group lost .7% in NRx market share during the same time period without the Proscape solution
• 96% of Brand Managers surveyed consider Closed Loop Marketing to be a critical component to their success
• 91% of sales reps surveyed prefer a Tablet PC-based detailing solution over the standard “bag”
• Internal surveys to sales representatives showed the quality of sales rep to physician interactions vastly improved

Note: All supporting data is on file at Proscape Technologies and can be provided upon request