Sales & Marketing Exectution | Sales & Marketing Execution

The Industry-Leading Technology Platform for Sales & Marketing Execution

Just a few short years ago, the success of the distributed sales force was measured entirely by how well a rep could engage a customer during a face-to-face interaction. Supported almost exclusively by paper-based marketing materials, the ability to be effective during this brief engagement determined the rep’s value to the customer, the likelihood of building a relationship and ultimately, the success of the company. In today’s environment it is increasingly difficult to even secure face-time with your customers and reps have been forced to adopt more flexible sales channels. Also compounded by globalization and increased competition, sales reps now compete in a landscape that is more demanding than ever.

To rise above these challenges, more and more companies are adopting Proscape’s technology platform for optimal execution of sales and marketing programs. An innovative approach to increasing the efficiency and effectiveness of the distributed sales force, the Proscape solution provides an integrated and comprehensive suite of tools that automate rich digital media content creation, review, approval, distribution, playback, and utilization tracking.  Sales reps leverage coordinated, multi-channel communication across Windows-based tablets, the iPad, the Web, and call centers, to deliver more effective and personalized customer interactions. Data is collected during the engagement and delivered to the marketing team in real-time to fine-tune, and even customize, existing messages; modify tactics; and develop new marketing strategies more quickly and efficiently.

The undisputed market leader for optimal execution of sales and marketing initiatives by the distributed sales force, Proscape defines and delivers the following processes to most effectively “close the loop” to achieve sales force effectiveness and marketing productivity, cut sales and marketing costs, and improve overall company performance.

 

Customer Testimonials

"I think it’s pretty clear that this technology has the opportunity to redefine the landscape in how pharmaceutical sales reps educate physicians on medications. I think this is going to change the game"
Savino Di Pasquale, CIO,
GlaxoSmithKline Canada

"Closed Loop Marketing equals an innovative pharmaceutical technology solution that allows sales reps to present & discuss customized education & information based on ongoing feedback from physician interactions."
Dr. Cameron Durrant,
President & CEO,

PediaMed Pharmaceuticals 


Customer Testimonials

"Once a rep completes a sales conversation, the data from the call that just took place is automatically updated in the sales reps CRM. The data is aggregated and can come back to marketing for us to better understand how our strategy is being implemented and what tactics are working."
Patrick Des Biens, Product Manager, GSK Canada

"The Proscape ‘closed loop marketing’ solution provides us with a technology that provides value for physicians by enabling our sales reps to deliver detailed information specifically targeted to the physician’s practice and to immediately access clinical reference information required to answer questions and facilitate discussion."
Gary Evans, Vice President of Field Sales, Meda Pharmaceuticals